Lead generation is a process of attracting and converting individuals showing interest in your product/service into potential customers. During this process, we extract information on potential customers and arrange calls in order to create an interest in your particular product/service. Once calls are completed positively, they are then considered as leads, and sent forward to the sales team.


We create lead generation marketing keeping in mind a seamless transition for the audience. We also believe in providing complete transparency to all our clients by sharing every detail/call recordings when requested.


Initially, contact information is collected from multiple sources and tools like Zoominfo, LinkedIn, CRM, and contact lists generated through events, product or service advertisements and professional partners.

Prospect Identification

HQL Solutions lead generation team make calls using tools like Manual and Predictive Dialler. Each call conducted is recorded for quality and review purposes.


The prospects that respond positively to the client’s product/service are then considered as business leads. The response of a potential buyer is the most important in Lead generation marketing.

Work Flow

The calls conducted are then followed by a Quality Assurance Process to verify the leads finalised. Each recorded call is verified carefully before passing on the leads to our customers.


Our job doesn’t end there,  we stay in close association with your sales team to get real-time feedback and ensure greater market penetration is achieved through our B2B lead generation process.