WHY LEAD GENERATION?
The buying process all over the world is constantly evolving, and marketers need to find new ways to reach their buyers and make a unique impact. Lead generation is a process of attracting and converting individuals showing interest in your products or services into customers. During this process, we extract information on potential customers and arrange calls in order to create an interest in your services. Once the calls are completed successfully, they are then considered as leads and sent forward to the sales team.
HOW IT WORKS
We create a lead generation marketing strategy keeping in mind a seamless transition for the audience. Gaining leads through different marketing tactics help businesses become more efficient. We understand that with the new buyer it is important that our marketing efforts don’t end once a new lead comes into our system, investing in building relationships and trust with the leads is equally important. We also believe in providing complete transparency to all our clients by sharing every detail or call recordings when requested.
Initially, contact information is collected from multiple sources, and tools like Zoominfo, LinkedIn, CRM, and contact lists are generated through events, product or service advertisements, and professional partners.
Our lead generation team makes calls using tools like Manual and Predictive Dialler. Each call conducted is recorded for quality and review purposes.
The prospects that respond positively to the client’s product or service are then considered as business leads. The response of a potential buyer is the most important in the lead generation process.
The calls conducted are then followed by a Quality Assurance Process to verify the leads finalized. Each recorded call is verified carefully by our team before passing on the leads to our customers.
Our job doesn’t end there, we stay in close association with your sales team to get real-time feedback and ensure greater market penetration is achieved through our B2B lead generation process.