HQL SOLUTIONS · LAST UPDATED 8 OCTOBER 2026

B2B marketing and suppression policy

HQL Solutions LLC. These requirements apply according to the activity, location and governing law; this notice does not certify universal compliance.

Campaign admission and accountability

Before a campaign, document recipient countries, data sources, intended channels, relevant business roles, the responsible sender, applicable consent or exemption and any client/controller instructions. Keep evidence and assess existing objections. Public availability, a purchased list, a work-domain email or “B2B” status alone is not a universal permission to send. The current website does not send campaigns; the proposed mail automation is not active.

Canada — CASL

Commercial electronic messages need a valid consent basis or an applicable exclusion/exemption, plus required sender identification and an accessible unsubscribe mechanism where the requirements apply. Implied consent is conditional, can expire and must be evidenced. A conspicuously published address is not blanket consent: publication, absence of a no-solicitation statement and relevance to the recipient’s role must be assessed. The organisation-to-organisation exemption is conditional, including the relevant relationship and message purpose. Requests for express consent can themselves be regulated commercial messages. Unsubscribe requests must be implemented within the statutory period, no later than 10 business days where CASL requires it.

United States — email

CAN-SPAM applies to business-to-business commercial email as well as consumer email. Use accurate sender/routing information, truthful subject lines, required advertising identification, a valid physical postal address and a clear opt-out. Keep the opt-out mechanism available for the required period, generally at least 30 days after sending, and honour requests within 10 business days. Do not require payment or unnecessary information to opt out. Both the promoted business and the sending provider can have responsibilities. The owner has confirmed the Missouri City address as the company registered address; ensure it remains valid and current in outgoing messages.

UK and EU / EEA

For the UK, identify whether the recipient is a corporate subscriber or an individual subscriber such as a sole trader or certain partnerships. Corporate email may not need consent under PECR, but named-contact processing, transparency, objection handling and sender identification still need review. Individual-subscriber marketing generally requires consent or a valid soft opt-in. EU rules for electronic marketing depend on national implementation of ePrivacy requirements; UK corporate-email rules cannot be imported into every EU country. A GDPR lawful basis does not replace a channel-specific consent requirement.

Calls, texts and other channels

Telephone outreach, automated/prerecorded calls, SMS, messaging services and platform outreach require a separate jurisdiction and channel review, including do-not-call registers, TCPA/FCC rules where applicable, platform terms and any recording consent. Email permission does not establish permission for another channel. Automated calls, SMS and call recording are not authorised by this policy document.

Suppression and vendor controls

A proposed campaign must stop follow-ups on an objection, opt-out, bounce requiring suppression or other exclusion. Maintain the minimum suppression information needed and restrict access; synchronise relevant client and vendor lists without exposing unrelated data. Do not delete suppression records in a way that recreates unwanted marketing. Check each run against the latest list, prohibit duplicate sends and require suppliers to preserve objections. Marketing preferences can be sent to HQL Solutions through its website enquiry form.